What is community? How do we define it? Do we actually know what it is? Ever thought about why we as humans think it is important? With a big h/t to Greg Lexiphanic here are a few thoughts to consider. I will try to paraphrase this great ebook. For more detail please go here
Key criteria to establish a “sense of community” (as defined by David McMillan & David Chavis- “sense of community: a theory and definition”) are:
1. Membership 2. Influence 3. Fulfilment of needs 4. Shared emotional connection.
For a community to exist members must experience a sense of community.
How can you create a community around who you are, your business, your interests? Take the time to understand how these 4 elements relate to each other and what they mean individually.
Membership implies exclusivity (a barrier to entry or boundary). Either you are in or you are out. Implied in membership is a trust that you will be safe and taken care of within the boundaries and definitions of the group.
Influence is gained by having an affecting change on the group. Influence is only achieved by listening as well as expressing your beliefs.
“People who acknowledge that others’ needs, values, and opinions matter to them are often the most influential group members, while those who always push to influence, try to dominate others, and ignore the wishes and opinions of others are often the least powerful members.” —McMillan & Chavis, 1986
The fuel to drive a community is reinforcement. To receive reinforcement requires participation by the members. If participation focuses on the betterment of the group then reinforcement and a “sense of community” can be achieved. it is a two way street of give and take within the boundaries created by the group. No matter which side of the coin you are on (giving or receiving), if you feel fulfilled by taking part, the group will fill satisfy your need to belong and a bond will develop.
Shared Emotional Connection. There is a great line from the film Local Color that talks about art: “A shared experience is more meaningful than one experienced alone.”
Why is it we seek out group experience rather than isolation?
Intimacy, acknowledgement, sharing of views in a defined format, reward for your investment of time and energy and spiritual bonding ties us together in groups creating a more powerfulexperience than trying to do it alone. Its why we identify with an join groups in the first place. We are tribal animals…it is intrinsic to our nature.
Attempting to create an online or offline community is difficult and time consuming. However, the rewards can be far outweigh the investment. The pot of gold will come from the bonds you create in your community.
Look at your business and personal relationships. Question the drivers and quality of the interactions, what value you derive from feeling connected and reward you receive in return.. Most of us blithely stumble into situations that are driven by habit and conditioning rather than conscious thought.
The opportunity for all of us who are interested in creating community is not only to succeed but also the learn more about ourselves.
How do you stand out? How do you become memorable?
Think about the waitress who has a spark in her eye…the one who goes out of her way to make you feel special, the one who you think is best at what she does. If a specific person comes to mind it means she has been successful in creating a connection with you. This connection will appear effortless and authentic. You understand who she is, her passion for what she does and the value she places on her relationship with you. Her “brand” has made an impression.
Branding is about how you are perceived and how other people feel when they recall the experience of their encounter with you or your product. Therefore it is the experience of the human connection that is important.
Today the consumer is in charge of the conversation…not the business. An online “conversation” can literally happen in a millisecond. We scan because our attention is our most valuable asset. We engage only if it is important enough to invest our time and attention.
GETTING YOUR MESSAGE ACROSS
Focus is everything. The reader must be able to determine who you are, what you offer, how you do it and whether or not they choose to participate in a matter of seconds. . Following basic branding principles helps you focus your presentation. It will help you discover what makes you unique by forcing you to think differently about how you present yourself.
Ask yourself these questions:
What are your core values? How do you support these values? What is your promise to your reader/client? Can you define the culture of your business? Describe your personality? What do you aspire to? Define how your characteristics makes you unique?
Asking yourself these questions (going through a branding process) will keep your messaging clear and concise.
You are not an inanimate object. You are a person. Branding is only a tool to help you express yourself. Make connections with people (through authentic, concise messaging) and your brand value will rise.
Truth be told? Creating a Top Ten List about art is a dubious and pretentious endeavor at best. My goal was to create a format to be able to share my life and experiences in an effort to spur your mind and help you on your way.
Dreams. Goals. Desires….
…we all have them. Maybe you want to be famous? Maybe you want to be rich? Or, maybe you have such passion for the work that all you want to do is to have the opportunity to be engaged in the process of doing it more regularly.
If I were presumptuous to give you advice it would be these two things:
- be yourself!
- never, ever, stop learning
Think about it. There is only one of you. That, by definition, makes you unique. Celebrate and embrace your individuality. This is what will differentiate you from everyone else! The hardest thing for any artist to do is to understand and be clear about who they are. Give yourself some time for reflection to figure out who you are and what you want to be.
What do I have to do to “make it”?
If there is a “myth” we haven’t discussed it would being successful in life (let alone being a film composer) is not a destination to reach. It is a process to engage in!
There will always be new challenges to face, hurdles to leap and mountains to climb. Embrace these as problems to solve. Remember that very few problems do not have answers….they may just be difficult for you to see. I am very confident that if you are engaged in writing music for film that you are a “creative problem solver”. Learn to apply this special skill to everything obstacle you face and I guarantee you will be surprised at the results.
I’ve talked about branding, marketing and sales…methods to help you reach your goals.
There are no guarantees in the music business OR life! It may sound trite but remember that expectations not met create disappointments.
- Be engaged in the process without attachment to a specific result.
- Be in the moment rather than dwelling on the past or fantasizing about the future.
- Be kind and generous with everyone you meet…you never know when they will re-emerge in your life.
- Being an artist is a noble endeavor…one that feeds your soul and affects all who listen to your work.