What is your strategy to succeed and do you have a social media strategy to help you advance your career as a composer? Ever thought about it in those terms?
Ever wondered why you aren’t getting traction?
Never forget: It’s all about relationships. Period.
It’s a given that competition is tough. There are certainly more applicants than jobs available. How can you create an edge?
Improve your interpersonal skills.
Rather than focus on “please give me a job” (as we all do from time to time) shift your thinking. Focus your energies creating connections–not jobs.
If you are like me, for the most part I feel most comfortable when I’m working, alone in my studio. As a result, it has taken great effort on my part to improve my interpersonal skills to where I can: walk up to anyone and start a conversation, ask questions, engage them in a conversation and walk away knowing more about them than they know about me. Sometimes things click, mostly not. At the very least if I meet someone and they walk away with a positive experience I feel that it was a successful encounter…giving myself the opportunity to potentially work with them in the future.
People like to work with people they know and feel comfortable with.
Sales is a numbers game. You are not going to work for everyone you meet. FYI Direct mail conversion rates are about 1-2%. Click through for online ads is about .10 of 1% (1 out of 1000). But, just like dating, the more you do it the more confidence you will have which increases your potential of success.
How can social media help you? You can virtually reach more people online than in person. Use comment threads, status updates, tweets to share your personal brand. Readers will develop an image of who you are, what you stand for if you are consistent about the way you share information online. And, of course, the music you make.
Who knows who you will meet? More importantly- you never know where seemingly chance encounters will lead.